THE BRIDGE

MARCOMMS is NOT MARKETING

Companies sometimes confuse marketing with ‘marcomms’.

IT’S NOT.

Marketing is a broad activity of understanding customer needs, developing products, and devising overall strategies to meet those needs.

Whereas marcomms is a subset of marketing, focusing specifically on ‘the communication aspect.’

SALES is NOT MARKETING

Companies can also confuse ‘the communications aspect’ with sales.

IT’S NOT.

Sales is the transactional process, while marketing communications (marcomms) is broader - building relationships, conveying brand values, managing reputation, and informing stakeholders to foster understanding and trust.

Its aim is to build and maintain strong relationships and a positive brand image.

PUT SIMPLY, WE ARE THE BRIDGE

FAC55 can help you bridge that gap between sales and marketing.

But the most important question right now is - how can we help?